12 goals
The goals provide a consistent and coherent approach to promoting innovation and technology in a highly regulated and traditional industry
1. Promotion
Promote the development and adoption of innovative software and hardware technologies in the forest industry
2. Collaboration
Foster collaboration and networking between wood innovators and their customers to facilitate knowledge sharing and best practices.
3. Advocation
Advocate for policies that support the growth of the forest software and hardware industry, including funding for research and development.
4. Standardisation
Develop and maintain standards for forest software and hardware products to ensure quality, interoperability, and data security.
5. Education
Educate forest industry professionals on the benefits and uses of forest software and hardware technologies
6. Experience exchange
Provide a platform for forest software and hardware developers and their customers to exchange feedback and ideas for product improvement.
7. Support
Support the development of sustainable forest management practices through the use of advanced technologies
8. Transparency
Promote transparency and accountability in the forest industry through the use of data-driven decision making and monitoring tools
9. Diversity and inclusion
Foster diversity and inclusion, including promoting the participation of underrepresented groups
10. Data privacy
Advocate for the ethical use of forest data, including data privacy and protection
11. Openness
Encourage the development of open-source technologies to promote collaboration and innovation
12. Voice
Provide a voice for the innovators and their customers in policy discussions and decision-making processes that affect the forest industry.
Challenges for innovators and wood
companies
Forest environments and the variety of systems involved can pose technical challenges, while customers may be hesitant to adopt new technologies. The development and deployment of these products can also be costly, and data privacy is a critical concern.