How to Stand Out Of The Crowd
Marketing strategies are crucial to reaching potential customers and increasing sales in the wood sector, which is a competitive and conservative sector. The goal of marketing in the wood industry is to promote not only the leaders of bust support SME companies and startups.
Target Audience in Wood Industry
There are many different niches to target in the wood industry, however common
segments that you can target include: Landowners, Contractors, Loggers, Traders, etc.
Marketing Methods and Channels in Wood Industry
Depending on the product, the market, and the customer's preferences, marketing methods can be categorised into: online marketing, trade shows and exhibitions, direct marketing, referral and content marketing.
In 2023 the team worked with Alex Wysocki to create the brand Linkiwood, inspired by the European mythology of trees. Our team worked closely with Alex to develop a concept that moved away from the green cliché and instead opted for warm yellows to represent fresh lumber. We designed the brand book, presentation design and website to match the popular Instagram feed to maintain consistency and reinforce the brand identity. Through close collaboration with Alexander, we were able to find the golden ratio, which helped us meet very tight deadlines and save on costs. Our creative team has worked tirelessly to bring Alex's vision to life, and the end result is a stunning representation of Linkiwood's brand.
Wood Business Summits
2022. We analysed 20+ websites of various events in the forestry to get a full picture and recognise the competitors. Then we developed a comprehensive event plan that included creating modern logos, designing eye-catchy presentations, and producing high-quality photo and video materials for promotion across various social media platforms and exhibitions in the forestry to reach the right audience. Additionally, we developed various ticket types and sponsorship options, implemented a ticket sales system that included promotional codes, and connected a CRM system to manage attendees. The team also ensured proper event tracking and performance by connecting an analytics system. To ensure a successful outcome, we hired sales and PR managers and managed social media presence. We provided the client with a turn-key solution that exceeded their expectations.
What services you can get
Joining forces has never been more powerful. Trust the strongest forest marketing team in the world. Choose the best expertise without breaking the bank. Contact us today.
Define how to represent your brand in the industry
Finding a brand name that reflects its forest identity
Logo that represents your brand in the wood sector
A guideline for the use of a brand’s elements
Creating visual content
Evaluating wood market trends, timber consumer behaviour and competition
A plan of action designed to promote and sell in the wood sector
Developing a concept and setup marking for your event or prepare your company to attend in the wood fair
A strategy of presenting wood products or equipment to maximise sales
Search engine optimisation
SEO. Improving a website’s ranking in SERP
Social media marking
Managing your channels or creating content for LinkedIn, Instagram, YouTube, etc.
Building super serious or simple websites customised for the wood industry users
An effective way to drive traffic and conversions to a website