Become a part of the wood tech family



Linkiwood International Business Summit on November 30

Exploring Marketing Channels

Exploring Marketing Channels

6th Meeting of Leading Innovators in the Forestry Industry

6th Meeting of Leading Innovators in the Forestry Industry: Exploring Marketing Channels

In a recent gathering of forestry innovators, Alex Wysocki, Mike Wisnefski, Andy from WoodScanner, and Paul from Fosize convened to discuss the effective marketing channels in the wood industry. Despite the summer holiday season, where many professionals are away from their offices, these forward-thinking individuals came together to exchange insights and ideas. This article provides a summary of the meeting’s agenda and key takeaways.

Agenda: Marketing Channels in the Wood Industry
The primary focus of the meeting revolved around exploring marketing channels suitable for the wood industry. The participants acknowledged the undeniable importance of digital channels in today’s business landscape. They recognized that digital platforms have become a necessity for any industry, including forestry. While digital channels are vital, the group also emphasized the ongoing relevance of fairs as an effective marketing tool in the wood industry. However, they collectively agreed that the key to success lies in establishing a strong brand image and cultivating positive word-of-mouth referrals. Building a reputation through satisfied customers emerged as the most powerful marketing tool.

The participants unanimously agreed that customers should be at the forefront of every business decision. They stressed the significance of engaging with customers, actively seeking their opinions, and fostering meaningful relationships. While email communication can be effective, they emphasized that personal interaction, whether through phone calls or face-to-face meetings, holds even greater value in building lasting connections.

In today’s digital age, visual content has emerged as the leading medium for effective communication. The participants discovered the shift in consumer behavior, highlighting that people are more inclined to engage with visual content rather than lengthy text-based information. Recognizing this trend, they emphasized the importance of utilizing visually appealing content across marketing channels to capture audience attention and communicate effectively.

The 6th Meeting of the leading innovators in the forestry industry proved to be an insightful discussion on marketing channels. Recognizing the significance of digital platforms while still valuing traditional approaches such as fairs and word-of-mouth, the participants emphasized the importance of customer-centricity and personal interactions. Furthermore, they highlighted the dominance of visual content and its role in effective communication. With plans for future collaborations and conferences, these innovators are set to drive positive change and advancement in the forestry sector.